Regional Manager Marketing(RMM)

Pathkind Diagnostics Private Limited
Full time | Full day

Regional Manager Marketing(RMM)

Posted 22 July by Pathkind Diagnostics Private Limited

  • Lucknow
  • ₹550,000 - ₹750,000 per year

Roles and Responsibilities

  • Preparation of annual, quarterly and monthly cluster marketing plans in line with the broad objectives.
  • Preparation monthly ATL & BTL plan (Leaflets, Camps, Canopy activities, Outdoor, Hoardings etc) Lab & CC wise.
  • Manage execution of all BTL plan at Lab & CC level along with channel team on weekly/monthly basis.
  • ROI tracking of all activities (Plan Vs Acv) on weekly/monthly basis
  • Coordination with CC owners and Channel team for all Inputs
  • Custodian of branding at CCs and Labs - as per Co. guidelines.
  • Vendor Management- all ATL & BTL vendors
  • Lead and drive agenda with cross function teams.
  • Track and analyse competitor marketing initiatives to define an appropriate strategic response

Brand Management, Advertising, Consumer marketing, Channel and Category management, Business P&L.


Desired Candidate Profile

Excellent Communication Skills (Both written & verbal), Excellent Presentation skills, Good domain knowledge, Confident

6-10 Yrs


Vacancy 1: RMMs headquarter will be Lucknow and he will be required to manage the following territories: Lucknow/ Meerut/ Agra/ Bareilly/ Dehradun


Vacancy 2: RMMs headquarter will be Pune and he will be required to manage the following territories: Maharashtra/ Goa/ Gujrat/ MP/ Chhattisgarh


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